Native Instruments sets new impulses in the international music world.

Native Instruments is the leading manufacturer of software and complementary hardware for computer-based music production. The company’s mission is to develop innovative, fully integrated solutions for all professions, styles and genres empowering all music creators. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike. Daniel Haver, Co-Founder and CEO about Native Instruments:

What exactly does Native Instruments do?

Democratisation of music production is what we care about. We take Steinway, turn it into sequences of zeros and ones and bring it back to life on any computer. At some point, everyone had a computer at home, which also allowed anyone to have our sound software at home.

What has Native Instruments achieved in recent years?

Many of the artists I adore are already using our software. Today, Native Instruments cannot be narrowed down to any specific musical genre. We offer more than 100 software instruments and effects covering virtually anything you want in sound.

What is the goal for the future?

We want to empower anyone to express themselves musically. We currently work on the integration of all of our products, software, hardware and online services, into a single platform.

What is your added value from working with EMH Partners?

We have a close and professional relationship with EMH, and on top we also get along well. EMH has, what I would call, digital competence. They are a strong sparring partner, that helps us make better decisions. And this also helps us to achieve our vision better.