Home Furniture Group

  • 2012

    Founded in Berlin (GER)

  • c. 300

    Employees in two locations

  • Consumer

    Tech-enabled interior design retailer

  • 2016

    Investment by EMH Partners

Every day, 130 Home Furniture Group sales people are at the customer’s home for a digital, individual kitchen planning.

Home Furniture Group is revolutionising the sale of fitted kitchens as the first pure play direct sales retailer. The strong direct and online selling makes buying a kitchen an individual and emotional experience for the customer. In the future, new interior design categories will be entered. With the use of mixed-reality solutions, Home Furniture Group creates a unique market offering that meets customers’ requirements to an unprecedented degree.
EMH Partners has been part of the digital transformation of interior design as an investor since 2016.

  • Majority interest

  • Digitization of the sales process

  • Expansion of the sales organization

More about the leading direct sales retailer of fitted kitchens.