Andreas Rode, Managing Director, Kiveda
‘We want to make the difference. We want to use our offering to realise and visualise any customer wish, anywhere in their home.’
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2012
Founded in Berlin
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375
employees in two locations
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Interior design sales
with mixed reality
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2016
Investment by EMH Partners
Every day, 130 Kiveda sales people are at the customer’s home for a digital, individual kitchen planning.
Kiveda is revolutionising the sale of fitted kitchens as the first multichannel distributor. The strong direct selling which is enriched by an online and in-store selling makes buying a kitchen an individual and emotional experience for the customer. With the future use of mixed-reality glasses, Kiveda creates a unique market offering that meets customers’ requirements to an unprecedented degree. EMH Partners has been part of the digital transformation of interior design as an investor since 2016.
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Majority interest
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Digitization of the sales process
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Expansion of the sales organization
Idea and vision
Interior design reimagined. A 2D process becomes 3D planning in real time.
Kiveda was founded in Berlin in 2012 by a group of young entrepreneurs aiming to revolutionise the kitchen business. Out of an online shop for customers to configure their own kitchens, they have built a company that makes the purchase of a fitted kitchen an individual experience at the customers’ home. Using HoloLens mixed-reality glasses, the future kitchen is projected into the room during the sales talk, enabling customers to experience it almost as if it were already there. This is a unique market offering.
The acquisition of küchenquelle in 2016 combined tradition and innovation. Andreas Rode joined the company as managing partner in 2018 with a clear vision: to turn a revolution in kitchen planning into an international interior design revolution.
A partner at every level.
In the next five years, Andreas Rode plans to internationalise Kiveda, turn it into a publicly listed, profitable company and expand its offering beyond kitchen planning to the entire home environment. For Andreas Rode, EMH Partners is more than just a source of capital. Its know-how and digital expertise are a vital pillar for realising this vision.
‘Kiveda is the perfect example of tomorrow’s Mittelstand company. We saw the potential of the idea and want to be part of the interior revolution.’
Maximilian Kuss, Co-Founder and Managing Partner, EMH Partners
Impact
Value creation through digitisation. For innovative interior design worldwide.
Recent years have seen a wealth of opportunities created by the advanced use of new technologies. Kiveda plans to keep improving the customer experience and the interior design sales process, and to apply digitisation to all areas of home furnishing. The next steps are to build a cloud-based system platform, incorporate social media into the sales process and develop individual avatars for the application.
This is how Kiveda is changing the world of interior design.
Two out of three new Kiveda customers are acquired online.
130 sales representatives from Kiveda visit more than 30,000 households per year
Kiveda offers an end-to-end digitized sales process.
News
Kiveda’s objective: interactive interior design planning and mixed-reality sales.
