- Leading multichannel provider of fitted kitchens receives growth capital ranging well into the double-digit millions
- Sales force expansion and development of a nationwide network of digitalised showrooms in Germany
- Increased investment in technology-based planning, logistics and assembly processes
Munich, 25 October 2016.– EMH Partners is investing in the Kiveda Group, the leading multichannel provider of fitted kitchens in Germany. As part of a capital increase, the private equity firm is providing an investment amount ranging well into the double-digit millions. The growth capital is earmarked in particular for expanding the sales force, developing a nationwide network of digitalised showrooms in Germany and stepping up investments in Kiveda’s technology platform.
Featuring the strong Küchen Quelle brand, the Kiveda Group is one of Germany’s fastest-growing kitchen retailers with an expected revenue of €84 million for the current financial year. Growth is being driven by the Group’s integrated sales strategy, which combines the benefits of the online world with bricks-and-mortar locations. After the acquisition of the time-honoured Küchen Quelle brand in 2014, the Küchen Quelle sales organisation − which had developed over the years into its current form − soon evolved into a modern multichannel company with a broad target group as a member of the Kiveda Group.
“The Kiveda Group has created a highly scalable technology platform with the potential to bring about lasting change to the kitchen retail sector in Germany. It is a good example of the digital SME of the future,” says Maximilian Kuss, Managing Partner of EMH Partners, who has taken over as Chairman of the Advisory Board for the Kiveda Group. “We are excited to have the opportunity to support the continued expansion of the Kiveda Group as its biggest shareholder.”