25. October 2016

EMH Partners invests in the Kiveda Group.

  • Leading multichannel provider of fitted kitchens receives growth capital ranging well into the double-digit millions
  • Sales force expansion and development of a nationwide network of digitalised showrooms in Germany
  • Increased investment in technology-based planning, logistics and assembly processes


Munich, 25 October 2016.– EMH Partners is investing in the Kiveda Group, the leading multichannel provider of fitted kitchens in Germany. As part of a capital increase, the private equity firm is providing an investment amount ranging well into the double-digit millions. The growth capital is earmarked in particular for expanding the sales force, developing a nationwide network of digitalised showrooms in Germany and stepping up investments in Kiveda’s technology platform.

Featuring the strong Küchen Quelle brand, the Kiveda Group is one of Germany’s fastest-growing kitchen retailers with an expected revenue of €84 million for the current financial year. Growth is being driven by the Group’s integrated sales strategy, which combines the benefits of the online world with bricks-and-mortar locations. After the acquisition of the time-honoured Küchen Quelle brand in 2014, the Küchen Quelle sales organisation − which had developed over the years into its current form − soon evolved into a modern multichannel company with a broad target group as a member of the Kiveda Group.

“The Kiveda Group has created a highly scalable technology platform with the potential to bring about lasting change to the kitchen retail sector in Germany. It is a good example of the digital SME of the future,” says Maximilian Kuss, Managing Partner of EMH Partners, who has taken over as Chairman of the Advisory Board for the Kiveda Group. “We are excited to have the opportunity to support the continued expansion of the Kiveda Group as its biggest shareholder.”

Further development of the innovative planning and visualization technology.

Kiveda plans to invest in expanding its sales team and continue widening its network of bricks-and-mortar locations. In addition to the five existing kitchen studios, four showrooms opened this year in Reutlingen, Stuttgart, Düsseldorf and Bremen. Plans call for adding more showrooms in major cities across Germany. By taking this step, Kiveda will provide customers and sales representatives with additional points of contact in central urban locations to facilitate personal consultation using state-of-the-art 3D technology.

One focus of the future investments is on the further development of the innovative planning and visualisation technology. In effect, a clear separation between online sales channels and those in the real world no longer exists at Kiveda. The Group now generates approximately two-thirds of its new customers online. Kiveda will also be investing in the implementation of technology-based logistics and assembly processes. The purpose is to further enhance the quality, speed and transparency of the product range, and thereby customer satisfaction.

EMH Partners not only subscribed to the most recent capital increase, but also acquired all shares of private individuals who were previously invested in Kiveda. As a result, the group of shareholders now consists entirely of institutional investors, apart from the management team. In addition to EMH Partners, Holtzbrinck Ventures and SevenVentures (ProSiebenSat.1 Media) are now also supporting the Kiveda Group on its path towards growth.

Über EMH Partners

EMH Partners is a European investment company run by entrepreneurs for entrepreneurs with offices in Munich and London. The next-generation private equity firm bridges the gap between venture capital and classic buyout funds, supporting the growth of small and mid-sized companies with capital and digitalisation expertise. EMH Partners pursues a build-and-scale strategy and offers its portfolio companies support that is built on partnership. The company was founded by the entrepreneurs Maximilian and Sebastian Kuss in 2010.


About the Kiveda Group

The Kiveda Group is the leading multichannel provider of fitted kitchens in Germany. With its well-known Küchen Quelle brand, the Kiveda Group takes an integrated sales approach that closely links online platforms, digitalised kitchen showrooms and a professional sales force. Customers are able to tailor their purchase of a kitchen with personal consultation across all channels and benefit from the Kiveda Group’s outstanding expertise when it comes to providing advice. The Kiveda Group expects retail sales of €84 million in 2016 and employs 230 people.

Media contact:

EMH Partners
Richard Berg
+49 89 23 88 68 276

Legal Disclaimer 

The material in this press release is intended for general informational purposes only. The information was researched and prepared with the utmost care, though it remains subject to errors and modifications. EMH Partners assumes no responsibility for any damage which may occur from trusting that the information published in this document is accurate, up to date or complete.


EMH Partners reinforces the investment team.