• 1995

    Founded in Stuttgart

  • 400

    Employees in 4 locations worldwide

  • Business Services

    Brand Experience

  • 2019

    Investment by EMH Partners

Liganova creates unique brand experiences for internationally renowned brands.


Liganova specializes in the transformation of commercial spaces into brand experience areas. As a leading provider in the field of brand experience with the two core business areas PoS (Point of Sale) and PoEX (Point of Experience), Liganova is the innovation leader in the marketing industry and revolutionizes the way brands shape customer experiences. By intensifying digital interactions between brands and customers, physical space takes on a new meaning in the media mix of brands. Liganova works for global premium brands with a comprehensive end-to-end offering ranging from strategy consulting to the worldwide implementation of high-end brands. EMH Partners has been supporting Liganova since its investment in 2019.

  • Significant minority stake

  • Expansion of the service offering to include data analysis and software tools

  • Acquisitions in a highly fragmented market

Idea and Vision

Making customer experience measurable for global premium brands.

Liganova was founded in 1995 in Stuttgart by Bodo Vincent Andrin. First national and international projects were implemented for the client Hugo Boss. In 2003 Liganova took over the design as well as the production and logistics for the worldwide window campaign of Boss. With Adidas, Tommy Hilfiger, Triumph, Porsche Design and Mercedes further well-known and large customers follow. At the beginning of 2009 Liganova opens a new location for Ligaproction in Heimsheim near Stuttgart with a total area of 12,000 sqm.

Vincent Bodo Andrin has built the company over two decades as a visionary founder and has consistently focused on software-supported tools in the field of brand marketing.

In 2015 Dr. Marc Schumacher joined the company as Managing Director & CEO with the task of driving Liganova forward. Liganova is growing rapidly and is developing into one of the leading service providers in the field of brand retail marketing. The international team now comprises more than 400 experts who develop holistic solutions and experiences for global brands at four locations in Stuttgart, Berlin, Amsterdam and San Francisco.

Dr. Marc Schumacher, CEO Liganova
"The increasing digital interaction between brand and consumer makes direct physical contact with the brand all the more important."

A partner at all levels.

The list of internationally renowned brands with which Liganova has been working for several years represents the innovative strength of the company. The definition of what is technologically feasible is constantly being redefined and existing boundaries are further broken down. EMH Partners is a valuable sparring partner.

"The high growth rates and the great digitalization potential of the brand experience market make it particularly attractive for investments."

Thomas von Werner, Partner EMH Partners


Added value through digitisation. For international exchange and easy access to all products.

Consumer behaviour around the globe is changing rapidly. Liganova is at the forefront of the change towards unforgettable physical and digital brand experiences.

At the spearhead of change, Liganova is changing the brand experience market.

Liganova is active worldwide with over 400 experts at 4 locations.

End-to-end offering from strategy and production to implementation and digitization across the entire value chain.

Proprietary software and digital tools for controlling and measuring brand experiences.


The mission of Liganova: transforming commercial spaces into phygital experiences.

More about Liganova.