11. May 2022

EMH to acquire a significant minority share in Acrolinx

  • Fast-growing AI-powered software platform for content governance
  • Main shareholder GENUI and EMH will partner to support Acrolinx in achieving its next chapter of growth


Munich, Berlin 11th May 2022 – Funds advised by EMH Partners, the Munich based private equity firm with focus on investments in medium-sized businesses (“Mittelstand”), has acquired a significant minority share in Acrolinx Holding GmbH.

Acrolinx is a fast-growing player in the highly dynamic market of “Content Impact (software) Platforms.” The company’s unique and technologically leading AI-powered software platform helps the world’s most valuable brands securely govern and improve the business impact of their content-driven customer touchpoints at scale. In addition to stronger content impact (as measured by increased revenue, customer retention, satisfaction, etc.), Acrolinx customers significantly improve the efficiency of their content workflows, align their content with brand and corporate guidelines, and reduce the risk of non-compliant or out-of-date content reaching their audiences.

Primarily serving global businesses in life sciences, finance and insurance, high tech, and manufacturing, the company’s offering safeguards that content for its consumers and partners resonates and aligns with its standards for brand, legal, consistency, tone, technical precision, terminology, and inclusivity. With the company’s newly released integration with content consumption analytics, Acrolinx uncovers content performance insights, and then helps customers use that understanding to develop predictably high-performing content. Acrolinx today supports six major global languages, including Chinese and Japanese, as well as many other languages.

Acrolinx was founded in 2002 as a spin-off from the German Research Centre for Artificial Intelligence. The company’s headquarters are based in Berlin with an additional office in Boston (USA). Acrolinx employs around 180 employees, with approximately 60 in the US. As of today, Acrolinx generates more than 70% of its revenues in North America.

Together, EMH and GENUI will support Acrolinx and its management with continued business expansion, including a double-digit million investment in sales, marketing, and product capabilities.

„We have followed Acrolinx for some time and are truly impressed by the technological achievements and their success in going to markets,” says Jens Zuber, EMH Partners. “The investment in Acrolinx underlines EMH’s approach to invest in high growth and market leading medium-sized companies. Acrolinx is active in a highly attractive and fast-growing market, driven by underlying macro trends such as digitalization and the adoption of AI technologies. It is a testimonial for Acrolinx’s software offering that world-leading tech companies like IBM, Microsoft, Google, Amazon, Intel, and Meta rely on its solutions.“

„We welcome the new shareholder. Among others it underlines that our path is highly acknowledged. Together with our main shareholder and our new shareholder EMH we are more than confident to even accelerate our fast growth,“ says Volker Smid, CEO of Acrolinx.

GENUI, owner of the majority in Acrolinx, will remain the major shareholder.

About Acrolinx
Acrolinx is the leader in content impact. Our AI-powered software improves the quality, fitness, and performance of enterprise content. Acrolinx customers increase their content’s value by streamlining its creation, governing it against established writing guidelines, and improving its impact over time. Acrolinx helps Fortune 2000 companies eliminate editorial bottlenecks, quality issues, budget overruns, and compliance risks from their content supply chain.
For more information on Acrolinx, please visit: acrolinx.com.

About EMH Partners
EMH Partners is an owner-led investment firm by entrepreneurs for entrepreneurs. As the leading growth equity firm in the DACH region, EMH Partners supports the growth of Mittelstand companies with capital, digitisation and expansion expertise. EMH Partners invests in market-leading, owner or founder-managed companies to accompany them in partnership during the next growth phase. Today, EMH Partners manages more than €1 billion of committed capital.
For more information on EMH Partners, please visit: emh.com.

About GENUI Partners
GENUI is an investment company founded by renowned entrepreneurs and investment professionals. GENUI enters into long-term engagements with the aim of creating sustainable growth and social value. Within the framework of professional governance, companies gain access to individuals with their own experience as entrepreneurs, their relevant expertise and a network, that can be directly deployed.
For more information on GENUI Partners, please visit: genui.de.

Press contacts:

Charlotte Baxter-Read
+49 30 288 848 330

EMH Partners
Norbert Essing Kommunikation GmbH
Julian Hoffstädt
+49 5404 9708-15

GENUI Partners
Stephan Clausen
+49 30 28 48 48 15


EMH Partners invests in the Smarketer Group