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  • 1995

    Founded in Stuttgart (GER)

  • >400

    Employees in 6 locations worldwide

  • Business Services

    Brand Experience

  • 2019

    Investment by EMH Partners

Transformation from Point-of-Sale to Point-of-Experience.

LIGANOVA GROUP stands for the transformation of commercial spaces into brand experience spaces. With its Global POS Campaigns and Experience Solutions business units, the company, as an innovation leader, focuses on brand & retail experiences. The range of sustainable and phygital solutions meet the Zeitgeist, intensify the customer journey and put the brand experience at the center at all touchpoints.

LIGANOVA works for global premium brands and offers end-to-end solutions – from strategy consulting, design, conception, production and sustainability solutions to digitalization and implementation at a global level. EMH Partners has been supporting Liganova since its investment in 2019.

  • Significant minority stake

  • Expansion of the service offering to include digital offerings, sustainability solutions & software tools

  • Acquisitions in a highly fragmented market

"The importance of physical brand spaces will continue to grow, if they meet the Zeitgeist, are sustainably operated and offer inspiring phygital brand experiences to their target audiences."

Timo Schönauer, CEO LIGANOVA


LIGANOVA Group is Agency of the Year 2023
November 2023

Code Gaia awarded leading ESG & CO2 software by OMR Reviews
October 2023

LIGANOVA Group acquires majority stake in Artificial Rome
February 2023

LIGANOVA Group integrates sustainability startup Spenoki
August 2022

LIGANOVA produziert Virtual Reality Sell-in Event für Kunden Adidas (German article)
April 2022

LIGANOVA gründet “Green Board” um Kunden verstärkt im Bereich Nachhaltigkeit zu beraten (German article)
March 2022

LIGANOVA Tochter “Herren der Schöpfung” inszeniert phygital Experiene for Kunden Porsche (German article)
February 2022

Klea Simon wird zum Managing Director People & Culture bei LIGANOVA befördert (German article)
February 2022

LIGANOVA gestaltet phygitales Erlebnis für Kunden Nespresso (German article)
December 2021

LIGANOVA liefert via ExOS App eine phygitale Brand Experience für Mercedes-Benz auf der IAA 2021 (German article)
September 2021

Mark Niedzballa wird CEO der TheGame Group (German article)
July 2021

LIGANOVA startet Green Campaign Cycle für mehr Nachhaltigkeit im Handel (German article)
April 2021

LIGANOVA gründet zusammen mit Jung Von Matt “TheGame Group” als Exklusivagentur für BMW (German article)
February 2021

LIGANOVA Group Management stellt sich neu auf (German article)
January 2021

LIGANOVA startet Retail-as-a-Service/Programmatic Brand Experince Konzept “Studio Odeonsplatz” für Mercedes-Benz (German article)
August 2020

LIGANOVA beteiligt sich an der Frankfurter Digitalagentur “Herren der Schöpfung” (German article)
July 2020

Mathias Ullrich wird neuer MD (German article)
May 2020

EMH Partners invests in Liganova Group
September 2019


More about Liganova.