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  • 1985

    Founded in Munich (GER)

  • >850

    Employees worldwide

  • Business Services

    Brand Experience

  • 2019

    Investment by EMH Partners

AVANTGARDE is the global Brand Experience agency and a pioneer for retail-as-a-service.


With its portfolio of specialized agencies, AVANTGARDE Group is a pioneer within the global Experience Economy. Founded in 1985 as an event agency, AVANTGARDE has developed into a globally active group of companies with more than 850 employees in 11 locations worldwide. In addition to the brand experience agency AVANTGARDE, other specialized agency brands such as Slash.Digital, Trendbüro and Green Game are part of the group with a broad spectrum of solutions and services.
AVANTGARDE works on all physical and digital touchpoints along the customer journey. In line with the mission “Creating Fans”, customer loyalty is at the center of the measures.

  • Majority stake

  • Expansion of the service offering to include data analysis and software

  • Acquisitions in a highly fragmented market

"EMH Partners adds value in our cooperation particularly through their strong expertise and know-how. EMH is not only an experienced investor, but also a strong sparring partner that helps us to drive growth via strategic projects and further expand our leading role in the experience economy.“

Dr. Marc Schumacher, CEO AVANTGARDE Group



More about AVANTGARDE with its complete solutions for the physical presence of brands and products.