Avantgarde

  • 1985

    Founded in Munich

  • 850

    Employees in 11 locations worldwide

  • Business Services

    Brand Experience

  • 2019

    Investment by EMH Partners

Avantgarde is Germany’s leading service provider in the field of brand experience and global pioneer for retail-as-a-service.

 

Founded in 1985 by Martin Schnaack Avantgarde is Germany’s leading service provider in the field of brand experience. Avantgarde takes a pioneering position when it comes to making brands tangible for consumers. In addition to its headquarters in Munich, AVANTGARDE has further locations in Germany and is also present in six other countries: Austria, Switzerland, Great Britain, the United Emirates, China and Brazil. Thus Avantgarde offers its customers, which primarily include international blue chip companies, a broad, international location network.

  • Majority stake

  • Expansion of the service offering to include data analysis and software

  • Acquisitions in a highly fragmented market

Idea and Vision

Making customer experiences measurable for global high-end brands.

Founded in 1985, Avantgarde has evolved from a unique fashion show, through an event marketing agency to an international full-service provider with a comprehensive portfolio of creative, physical and digital services.

Avantgarde employs more than 850 people worldwide in the fields of creation, consulting, digital and social media, AR/VR, architecture, event management, sponsoring, retail, film and trend research. In addition, AVANTGARDE offers its customers complete solutions in the field of operating services, especially in the area of Retail-as-a-Service (RaaS) for the physical presence of brands and products, and develops its own software and data analytics solutions to make physical brand experiences measurable and optimized.

Martin Schnaack, Founder and CEO Avantgarde
"We are particularly impressed by the entrepreneurial thinking of EMH Partners. EMH Partners shares our view of the rapidly growing market for brand experience and supports our ambitions to further expand Avantgarde's market leadership internationally."

A partner at all levels

The list of internationally renowned brands with which Avantgarde has been working for many years represents the innovative strength of the company. The definition of what’s technically feasible is continually being redefined and existing boundaries are being further broken down. EMH Partners is a valuable sparring partner.

"Avantgarde is excellently positioned as one of the market leaders, especially in the conception and implementation of unique customer experiences for leading brands and is considered a pioneer in the area of Retail-as-a-Service."

Dr. Thomas von Werner, Partner EMH Partners
AVANTGARDE

Impact

Added value through digitisation. For an international exchange and easy access to products.

Consumer behaviour around the globe is changing rapidly. AVANTGARDE is at the forefront of the change in stationary brand experiences, which are becoming increasingly important due to digitalization.

That’s how Avantgarde changes the brand experience market

Avantgarde is active worldwide with over 800 experts in 11 locations and 7 countries.

Unique complete solutions in the field of operating services, especially Retail-as-a-Service (RaaS) for the physical presence of brands and products.

Proprietary data analysis software that enables customers to measure their offline customer experiences 360°.

News

AVANTGARDE’s goal: making physical brand experiences measurable.

More about Avantgarde with its complete solutions for the physical presence of brands and products.

www.avantgarde.net