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1985
Founded in Munich (GER)
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>850
Employees worldwide
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Business Services
Brand Experience
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2019
Investment by EMH Partners
AVANTGARDE is the global Brand Experience agency and a pioneer for retail-as-a-service.
With its portfolio of specialized agencies, AVANTGARDE Group is a pioneer within the global Experience Economy. Founded in 1985 as an event agency, AVANTGARDE has developed into a globally active group of companies with more than 850 employees in 11 locations worldwide. In addition to the brand experience agency AVANTGARDE, other specialized agency brands such as Slash.Digital, Trendbüro and Green Game are part of the group with a broad spectrum of solutions and services.
AVANTGARDE works on all physical and digital touchpoints along the customer journey. In line with the mission “Creating Fans”, customer loyalty is at the center of the measures.
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Majority stake
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Expansion of the service offering to include data analysis and software
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Acquisitions in a highly fragmented market

"EMH Partners adds value in our cooperation particularly through their strong expertise and know-how. EMH is not only an experienced investor, but also a strong sparring partner that helps us to drive growth via strategic projects and further expand our leading role in the experience economy.“
Dr. Marc Schumacher, CEO Avantgarde Group
News
AVANTGARDE Group acquires retail growth agency nonplusultra
September 2022
AVANTGARDE founds Creative Consulting Unit: AVANTGARDE SHIFT
July 2022
AVANTGARDE steigt bei Slash.Digital ein (German article)
November 2021
Minderheitsbeteiligung Studio of Wonders (Retail Experiences) (German article)
October 2021
Expo 2020: Avantgarde verantwortet den UK Pavillon für die Weltausstellung in Dubai (German article)
October 2021
Avantgarde beruft Dr. Marc Schumacher zum Co-CEO (German article)
July 2021
Avantgarde engagiert Karl Sponholz als Chief Product & Technology Officer (German article)
April 2021
Avantgarde baut Digitalangebot mit neuer Unit “Avantgarde Performance” aus (German article)
April 2021
EMH Partners invests in Avantgarde
September 2019