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  • 1985

    Founded in Munich (GER)

  • >850

    Employees worldwide

  • Business Services

    Brand Experience

  • 2019

    Investment by EMH Partners

Avantgarde is Germany’s leading service provider in the field of brand experience and global pioneer for retail-as-a-service.


With its portfolio of specialized agencies, AVANTGARDE Group is a multiplayer in the experience economy. Founded in Munich in 1985, AVANTGARDE has developed into a globally active group of companies with more than 850 employees in 12 locations worldwide. In addition to the brand experience agency AVANTGARDE, there are other agency brands such as Slash.Digital, Trendbüro and Green Game with a wide range of solutions and services. AVANTGARDE covers all physical and digital touchpoints along the customer journey. In line with the mission “Creating Fans”, customer loyalty is at the heart of the projects.

  • Majority stake

  • Expansion of the service offering to include data analysis and software

  • Acquisitions in a highly fragmented market

"We are particularly impressed by the entrepreneurial thinking of EMH Partners. EMH Partners shares our view of the rapidly growing market for brand experience and supports our ambitions to further expand Avantgarde's market leadership internationally.“

Martin Schnaack, Founder and CEO Avantgarde



More about Avantgarde with its complete solutions for the physical presence of brands and products.