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1985
Founded in Munich (GER)
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>850
Employees worldwide
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Business Services
Brand Experience
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2019
Investment by EMH Partners
Avantgarde is Germany’s leading service provider in the field of brand experience and global pioneer for retail-as-a-service.
With its portfolio of specialized agencies, AVANTGARDE Group is a multiplayer in the experience economy. Founded in Munich in 1985, AVANTGARDE has developed into a globally active group of companies with more than 850 employees in 12 locations worldwide. In addition to the brand experience agency AVANTGARDE, there are other agency brands such as Slash.Digital, Trendbüro and Green Game with a wide range of solutions and services. AVANTGARDE covers all physical and digital touchpoints along the customer journey. In line with the mission “Creating Fans”, customer loyalty is at the heart of the projects.
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Majority stake
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Expansion of the service offering to include data analysis and software
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Acquisitions in a highly fragmented market

"We are particularly impressed by the entrepreneurial thinking of EMH Partners. EMH Partners shares our view of the rapidly growing market for brand experience and supports our ambitions to further expand Avantgarde's market leadership internationally.“
Martin Schnaack, Founder and CEO Avantgarde
News
AVANTGARDE Group acquires retail growth agency nonplusultra
September 2022
AVANTGARDE founds Creative Consulting Unit: AVANTGARDE SHIFT
July 2022
AVANTGARDE steigt bei Slash.Digital ein (German article)
November 2021
Minderheitsbeteiligung Studio of Wonders (Retail Experiences) (German article)
October 2021
Expo 2020: Avantgarde verantwortet den UK Pavillon für die Weltausstellung in Dubai (German article)
October 2021
Avantgarde beruft Dr. Marc Schumacher zum Co-CEO (German article)
July 2021
Avantgarde engagiert Karl Sponholz als Chief Product & Technology Officer (German article)
April 2021
Avantgarde baut Digitalangebot mit neuer Unit “Avantgarde Performance” aus (German article)
April 2021
EMH Partners invests in Avantgarde
September 2019